Adidas stands out from other brands in Hong Kong in part due to their savvy approach to social media. Their ‘Selfie Party‘, held at Dragon-i a few weeks ago, illustrates a superior understanding of how modern consumers use tech.
Street fashion, high-end international brands, underground local designers, sneakers, fashion shows, models and cool accessories.
The Hub, a young fashion trade show that continues to gain momentum, celebrated their third season in a sparkling new venue. For their latest event, the organizers selected a more intimate space and packed it with brands looking for wider distribution.
The CLOT crew opened their brand new Juice Tsim Sha Tsui store with a spectacular lion dance on Thursday afternoon. Just around the corner from K-11 shopping mall, the two-floor shop is a sophisticated new addition to the neighborhood.
The new NikeLab store has a feature that will bring a smile to the face of any old-school graffiti writer. Inside the shop, which emphasizes recyclable materials, there are benches made from the very same material that N.Y.C. public school erasers were once made of.
Stylenanda, the online fashion powerhouse from Korea, has expanded to Hong Kong in a partnership with I.T, opening stores in several of the city’s most popular shopping malls. Last Friday they held a carnival to celebrate their newest shop at LCX featuring Korean models Sora Park and Minhee Jung.
The Pigalle crew from Paris hit Hong Kong last Saturday with a demonstration of their skills on the basketball court and behind the turntables. The founder and friends, in town to launch their collaboration with Nike, headlined a 3-on-3 basketball competition and later DJed at FLY.
Chanel held an event on Tuesday night for their J12 watch series, taking over the function hall of the Asia Society. Although the main attraction was meant to be an installation of 365 small screens, what really got our attention was a Chanel surfboard!
Last Thursday night, Jimmy Choo held a unique event that allowed guests to try their hand at mixology. Under the guidance of a professional, attendees took turns preparing a special signature drink, ‘His Royal Flush,’ created exclusively for Jimmy Choo men’s collection.
K-Pop superstar CL, who was in Hong Kong last weekend to perform with 2NE1, stopped by fashion retailer On Pedder for a quick autograph session. The in-store event – which celebrated a CL x Kenzo shoot in the upcoming edition of ‘Pedderzine’, was packed!
Volcom held an event for the premier of “True To This,” their new film celebrating the creativity and spirit of surfing, skateboarding, and snowboarding. With a rooftop location, a live band, a BBQ, giveaways, and a mind-blowing movie, there wasn’t much not to like!