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Hitchhike Market opens this weekend!

Hitchhike, a new weekend market is set to make its debut at D2 Place on March 7th and 8th. Expect indie fashion designers, hand-crafted jewelry, homemade accessories, vintage clothing, and snacks!

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Welcome to Memory Lane!

Perched on the top floor of an industrial building in Hong Kong’s Chai Wan neighborhood, Memory Lane is a concept store, a gallery space, and a new street wear brand.

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Jayne Min for Pedderzine!

Jayne Min, the L.A. blogger behind Stop It Right Now was in Hong Kong on Friday to launch the latest issue of Pedderzine which she guest curated.

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Skate legends wow H.K.!

VANS organized an event featuring skateboard legends Tony Alva, Christian Hosoi, and Ray Barbee that included an autograph session and a charismatic live performance.

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Adidas ‘Selfie Party’ at Dragon-i!

Adidas stands out from other brands in Hong Kong in part due to their savvy approach to social media. Their ‘Selfie Party‘, held at Dragon-i a few weeks ago, illustrates a superior understanding of how modern consumers use tech.

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The Hub moves into the penthouse at D2!

The Hub, a young fashion trade show that continues to gain momentum, celebrated their third season in a sparkling new venue. For their latest event, the organizers selected a more intimate space and packed it with brands looking for wider distribution.

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Juice Tsim Sha Tsui grand opening!

The CLOT crew opened their brand new Juice Tsim Sha Tsui store with a spectacular lion dance on Thursday afternoon. Just around the corner from K-11 shopping mall, the two-floor shop is a sophisticated new addition to the neighborhood.

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NikeLab stores designed by a graffiti writer?

The new NikeLab store has a feature that will bring a smile to the face of any old-school graffiti writer. Inside the shop, which emphasizes recyclable materials, there are benches made from the very same material that N.Y.C. public school erasers were once made of.

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Stylenanda LCX store opening!

Stylenanda, the online fashion powerhouse from Korea, has expanded to Hong Kong in a partnership with I.T, opening stores in several of the city’s most popular shopping malls. Last Friday they held a carnival to celebrate their newest shop at LCX featuring Korean models Sora Park and Minhee Jung.


Pigalle x Nike launch rocks H.K.!

The Pigalle crew from Paris hit Hong Kong last Saturday with a demonstration of their skills on the basketball court and behind the turntables. The founder and friends, in town to launch their collaboration with Nike, headlined a 3-on-3 basketball competition and later DJed at FLY.

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WHAT? There’s a Chanel surfboard?!

Chanel held an event on Tuesday night for their J12 watch series, taking over the function hall of the Asia Society. Although the main attraction was meant to be an installation of 365 small screens, what really got our attention was a Chanel surfboard!

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Jimmy Choo and the magic potion?

Last Thursday night, Jimmy Choo held a unique event that allowed guests to try their hand at mixology. Under the guidance of a professional, attendees took turns preparing a special signature drink, ‘His Royal Flush,’ created exclusively for Jimmy Choo men’s collection.

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Inside On Pedder’s CL x Kenzo event!

K-Pop superstar CL, who was in Hong Kong last weekend to perform with 2NE1, stopped by fashion retailer On Pedder for a quick autograph session. The in-store event – which celebrated a CL x Kenzo shoot in the upcoming edition of ‘Pedderzine’, was packed!

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Volcom “True To This” film premier!

Volcom held an event for the premier of “True To This,” their new film celebrating the creativity and spirit of surfing, skateboarding, and snowboarding. With a rooftop location, a live band, a BBQ, giveaways, and a mind-blowing movie, there wasn’t much not to like!

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Alexander McQueen McQ opening feat. “The Yours”

The Alexander McQueen MCQ store opening on Wednesday night treated Causeway Bay shoppers to a free live performance. Hong Kong band, “The Yours” played a short, but rocking set directly on the sidewalk of Paterson Street.

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Betsey Johnson x Steve Madden SS14 fashion show

The fact that the Betsey Johnson x Steve Madden fashion show on Friday night was entertaining was somewhat of a surprise. In-store shows are often cramped and clumsy affairs, but this one actually succeeded in being charismatic and fun.

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Playboy 60th anniversary party at Lane Crawford!

Playboy celebrated their 60th anniversary in Hong Kong with an in-store event at Lane Crawford, IFC. The well-attended party featured two Playboy playmates, Jessa Hinton, and Alana Campos, who posed throughout the night wearing the iconic Playboy bunny outfit.


Ambush pop-up launch with Verbal and Yoon!

Ambush, a jewelry and accessories brand from Japan held a crowded pop-up launch at Joyce last Thursday. The founders, Verbal and Yoon are an interesting pair. How many avant-garde jewelry brands have a successful rapper as lead designer?


Aland – Korea’s Urban Outfitters?

Enter the Aland Hong Kong flagship store in Causeway Bay and the friendly, well-dressed staff are not so easy to distinguish from the equally stylish young shoppers.


BKRM x GumGumGum pop-up rocks Causeway Bay!

Popular online fashion retailer BKRM.COM, also known as Backroom, held a launch party for their pop-up shop on Friday night that brought an overflow crowd of the city’s trendsetters to Causeway Bay.

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Kangol’s 75th anniversary!

British hat maker Kangol celebrated their 75th anniversary on October 24th, with a splashy event featuring interactive displays, live art, and several DJs.

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Eddie Borgo’s beetlemania dazzles Lane Crawford!

Jewelry designer Eddie Borgo and Lane Crawford are a great match, both occupying the same intersection of contemporary fashion and luxury. The New York designer creates pieces that mix geometric patterns with ancient symbols to produce something exciting and avant-garde.

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The Misshapes + Theophilus London!

Marc by Marc Jacobs held a large party that brought New York’s The Misshapes and Theophilus London to Hong Kong on Friday, October 4th. The modern rooftop setting and a select crowd of H.K.’s fashion insiders made the party one of the better events of the year.

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Vans Classics x Milk Magazine!

Hong Kong’s Milk Magazine celebrated their 12th anniversary with a special collaboration with Vans Classics. The duo held a launch event on Friday to showcase the release of two new signature models of Vans.