Swedish brand Monki held an opening party for their first retail shop in Asia on Wednesday night. Their Hong Kong store is located right next to H&M, in the Langham Place shopping mall in Mongkok. The turnout for the opening was huge, and the packed store was a jungle of people literally clutching armfuls of clothes.
Monki offers a killer equation – H&M prices for clothing that’s quirky and stylish. The brand describes itself as a mix between “Tokyo street style and crisp Scandinavian looks.” Whatever it is, it totally worked! (more…)
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