Top models, Elli-Rose and Chikako Watanabe, well known to fans of the influential Japanese magazine ViVi, headlined a fashion show in Tsim Sha Tsui on Friday, October 9th. The show was organized by prominent Hong Kong retailer i.t and showcased mostly Japanese labels.
In addition to the ViVi models from Japan, local favorites such as Cara G. and Jessica C., also participated. Check out the video!
The event took place at The One, a brand new high-rise shopping center located at 100 Nathan Road in Tsim Sha Tsui. Guests packed into Miyabi (normally a Japanese restaurant) on the 18th floor, and spilled out onto a wrap-around balcony that offered stunning views of the Hong Kong skyline.
The brands featured in the fashion show included the Japanese labels: EMODA, Heaven and Earth, Love Boat, Murua, Love Girls Market, Royal Party and Spiral Girl. Izzue and Katie Judith appeared as well.
Though I.T is well known for high fashion, this event featured affordable brands targeted at girls and young women. The labels showcased are popular at Shibuya 109, a legendary shopping center in Tokyo, that caters to the same demographic.
The models, Elli-Rose and Chikako, have gained widespread notoriety through their affiliation with ViVi Magazine. The two special guests had a style of ‘walk’ that was visibly different from the other girls. Their presence on the stage was much more animated and less sedate than a typical show. It was more girlie, included more smiling, more dancing, and was less dry than your average luxury brand walk. Elli and Chikako do fashion mega-events in Japan, such as the Tokyo Girls Collection, which attracts over 20,000 audience members!
From the Hong Kong corner, Cara G. also added a little playfulness to her walk, much to the delight of the crowd.
The clothing styles within ViVi magazine, as well as the makeup techniques of the girls are emulated by legions of fans in Japan, Taiwan, Hong Kong and China. ViVi models like Elli-Rose pack celebrity status, which makes their inclusion in a fashion show in Hong Kong attention getting and exciting for their followers.
Here are additional photos from the i.t “Sexy N’ Rock” show!