Puma celebrated the opening of their new concept store on the sixth floor of Times Square by holding a fashion show on Tuesday. The event, which took place in front of the busy shopping center, featured a biker, break dancers, TV celebrities, and several of Hong Kong’s top models.

In addition to Puma shoes, athletic wear and accessories, the models wore the crossover denim line created by Puma and Evisu. Top tier models Rosemary, Kristen, Ren, Carl Ng, and Jasper were all in the show.

After the fashion show, the Puma concept store was opened to celebrities to have a first look and a chance to shop. Models from the show could be seen trying on several pairs of shoes at once!