Nicola Formichetti, creative director of Thierry Mugler has found the ideal muse in Rick Genest, a man whose full-body tattoos transform him into a living skeleton.
For a brand with a flair for theatrics and spectacle, the pairing with ‘Zombie Boy’ is a magical combination. Nicola Formichetti embedded Rick Genest in his latest campaign for Mugler and also featured him as the star attraction in their fashion show at Western Market on Thursday, August 25th.
Rick has the look of a vintage Coney Island sideshow performer. His unique tattoos are as captivating now as they would have been a hundred years ago. With imagery that mimics bones and internal organs, he almost looks as if he’s been dissected.
Watch the video of Rick walking out as the finale of the show:
Formichetti is a young fashion heavyweight who, in addition to his role at Mugler, is fashion consigliere to a little known singer named Lady Gaga, and also serves as the fashion director of Vogue Hommes Japan, and Uniqlo. (Does this guy ever get a day off?)
Under Nicola Formichetti’s tutelage, Mugler has achieved a new level of notoriety. His relationship with Lady Gaga has brought fashion that would normally exist only briefly on the runway to the masses, and helped re-establish the label as a provocative force.
Mugler clothing is available at Joyce in Hong Kong. For store locations, go here.