No, this is not the poster for the new SAW: Hong Kong, or some kind of Halloween display. It’s the front window of the Diesel flagship store in Central, announcing their thirtieth anniversary, branded as “XXX Dirty Thirty.”

To commemorate their 30th birthday, Diesel is throwing a massive series of parties around the world. The closest to us is in Beijing this weekend. On the 11th, you can catch some of the top D.J.s and bands in contemporary music by checking out the live streaming show at www.diesel.com/xxx

And what’s this about the limited edition Diesel anniversary jeans for $390 HKD?

To celebrate their “Dirty Thirty” birthday, Diesel is rolling back the price on a special limited edition pair of jeans that will be on sale on Friday for one day only at Diesel stores around the world.

In Hong Kong, you’ll need to line up in order to secure your pair. Supply is limited and they will be sold on a first come, first serve basis. Doors open at 10am on Friday, October 10th.

If you’re lucky, you can pick up a pair at any one of the five Diesel shops around town. The branches selling them include:

Diesel Kowloon:

Harbour City, Shop 2323
Canton Road
Tsim Sha Tsui

Elements, Shop 2071
1 Austin Road West
West Kowloon

Festival Walk, LG2-25
Kowloon Tong

Diesel Hong Kong:

6 Kingston Street
Causeway Bay

Queen’s Road Central
Pacific House
20 Queen’s Road
Central