New Balance – 574 Hungry Dragon

new balance hong kong sneaker store shoe

Monday night I was invited to check out the launch of the New Balance 574 Hungry Dragon shoe. The event was mostly for the media and was held at Dragon-i in Central. In addition to the shoes, there was also a limited edition denim line being touted which is a three way collaboration between New Balance, Eric Kot, and Yoropiko.

NewBalanceYoroPikoMin

The highlight of the event was the performance by Expression Crew, a top international B-Boy group from Korea. A costumed, structured routine followed by several more free-flowing sessions allowed them to show the full range of their moves. Expression Crew have won several major awards in B-Boy competitions around the world. In addition to the dancers, a human beatbox also accompanied them and performed a few songs.

NewBalanceHumanbeatbox

To see more photos and watch videos of the B-Boys and beatboxer in action…

Here’s a close-up of the 574 Hungry Dragon. I believe it comes in three different colors. Three members of the press each won a pair in a lucky-draw! (Hong Kong LOVES a lucky draw. It’s basically a raffle. In this case, the shoe designer stuck his hand into a bowl of business cards and fished out three winners.)
NewBalanceHungryDragon574

The first routine by Expression Crew featured camouflage-like costumes. It didn’t stop them from being noticed!

NewBalanceExpressionCrewOpe

NewBalanceBBoyCostume

NewBalanceExpressionBboyHan

The finale session took place in normal b-boy attire.

NewBalanceExpressionCrew

facebooktwittergoogle_plusredditpinterestlinkedinmail

, , , , , , , , , , , ,

Trackbacks/Pingbacks

  1. Hungry Dragon Launch Party - RMC - July 28, 2008

    [...] Hungry Dragon Launch Party – Today, 06:30 PM go straight there Hong Kong Hustle New Balance – 574 Hungry Dragon – Hong Kong nightlife, street fashion, culture, a… your limk is no good [...]

Leave a Reply