Friday night I attended the launch of Levi’s Copper, a line of jeans that uses original-style copper rivets. The party was held at the Star Ferry pier, which seems to be the venue of choice for everyone these days. (Just to name a few, Nike and Diesel as well as high-fashion brands such as Vivienne Westwood have all used the space recently.) The location is good for a number of reasons – it’s directly in Central, (one of Hong Kong Island’s main neighborhoods,) the space is raw (so it can be outfitted in whatever way the client wants,) it’s a scenic location (with a view of both sides of the harbor,) and it’s away from all residential housing, (which means no noise or crowd complaints!)

Arriving at the venue, for a second I thought there was some sort of Flintstone’s theme going on. After passing through the reception, guests entered a faux mine shaft and proceeded through to the main room of the party. The rest of the venue was similarly decorated with fake stone and rock-textured drapes.

DJ Tommy, Hong Kong’s most famous home-grown D.J. started off the night, followed by a performance by the local group FAMA, sort of a Hip Hop / comedy duo. Ever wonder what rapping sounds like in Cantonese? Check out the videos of Clinton Sparks, Joe Budden and Fama performing!

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The performance got people in the capacity crowd moving!

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The place was completely filled even before New York D.J. Clinton Sparks, and M.C. Joe Budden took the stage.

Just before I had to leave to d.j. a different event, Clinton Sparks and Joe Budden came on. I was able to record the first few minutes.

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Respect to the CLOT crew for organizing the talent and helping to turn an event into a cool event. Though I couldn’t stay the entire night, it looked like a fun party. Once again the winning formula of free drinks, diverse crowd, ample decorations and good music did the trick.