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Cakeshop Seoul comes to Hong Kong!

We’ve been watching Cakeshop develop over the last few years with a hint of jealousy. An indie club located in Seoul’s Itaewon neighborhood, Cakeshop is sort of like Hong Kong’s XXX, except it’s situated in a city where people actually like to dance, love to drink, and sometimes care about music.

cony brown sticker line pop up store hong kong hk

Cony, Brown, LINE & the power of cute!

Those last few LINE messages you received were not in fact SPAM, but instructions on how to join a special pop-up store at Hysan Place. Much like the popularity of Angry Birds, cute characters found only in mobile apps are rapidly becoming stars in merchandising.

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Hello Kitty fans invade Causeway Bay!

A new pop-up restaurant combines two things that Hong Kong loves – Hello Kitty and Japanese food. The restaurant (which serves ramen,) is just one of many special collaborations to mark the 40th anniversary of Hello Kitty.

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BKRM x GumGumGum pop-up rocks Causeway Bay!

Popular online fashion retailer BKRM.COM, also known as Backroom, held a launch party for their pop-up shop on Friday night that brought an overflow crowd of the city’s trendsetters to Causeway Bay.

Heartschallenger mobile store diesel

Urban Outfitters on wheels?

In high-rent cities like Hong Kong, where having a cool shop location is extremely cost prohibitive, Heartschallenger has come up with a unique solution….