Designer Thom Browne at Joyce!

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The SS14 collection included a range of pieces, some of them quite dramatic!

American fashion designer Thom Browne paid a visit to Hong Kong on Thursday evening to showcase his newest collection.

The in-store event held at Joyce in Central attracted a large amount of media and a major crowd of fashion insiders, socialites, and celebrities.

thom browne tom store shop joyce hong kong hk china
Guests took photos with models who were previewing the line

As models posed throughout the lower level of the store, guests were introduced to the designer for a quick meet-and-greet. Photos were being snapped left and right featuring Thom Browne and his legion of fans.

thom browne fashion designer hong kong store shop hk china
Hey Thom! You can’t get in to Dragon-i wearing shorts! 😉

The designer was appropriately dressed for the occasion in a blazer and shorts – perfect for the city’s hot weather and a smart idea since the large turnout caused Joyce to get hot.

A standout in the collection are the heavy padded jackets with embossed designs that are exceptionally eye catching and contemporary. (These can be seen in the front window of Joyce on Queens Road.)

thom browne jacket padded quilted store shop hk
Padded jackets are given an ultra-modern treatment

Super-model Gaile was stunning, wearing the best piece of the entire collection – part of the designer’s tie-inspired line. First Lady Michelle Obama wore a similar design during the U.S. presidential inauguration.

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Classic beauty!

Thom Browne SS14 Collection
Joyce
16-18 Queen’s Road Central
Central, Hong Kong

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