Stylenanda LCX store opening!

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Stylenanda, the online fashion powerhouse from Korea, has expanded to Hong Kong in a partnership with I.T, opening stores in several of the city’s most popular shopping malls. Last Friday they held a carnival to celebrate their newest shop at LCX featuring Korean models Sora Park and Minhee Jung.

The popular Korean online store carries fast fashion in addition to makeup and accessories. Starting out as a sort of Taobao to enable girls outside of Seoul to access urban styles from shopping districts like Dongdaemun Market, Stylenanda has since expanded with brick and mortar stores. Hong Kong has the highest concentration of shops outside of Korea.

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Under a partnership with Hong Kong fashion heavyweight I.T, Stylenanda can now be found in many of Hong Kong’s more popular shopping malls including LCX, The One, Festival Walk, Silvercord, Langham Place, and the I.T flagship at One Hysan Avenue.

There is also an English-language version of their online store that ships around the world.

Stylenanda store opening at LCX

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The Stylenanda opening at LCX attracted a large crowd of onlookers!

Stylenanda held a special carnival-themed event on Friday to celebrate their newest store. The opening featured several attractions, as well as snacks and workshops which drew a large crowd, many of them wearing Stylenanda clothing.

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The PR, handled by Asian-Vibe, did an excellent job of bringing the exact demographic of Stylenanda’s target consumer.

Stylenanda specializes in young, of-the-moment designs that are affordable versions of what you’d see stars wearing in K-Pop videos.

Two of the models, familiar to shoppers from Style Nanda campaigns, Sora Park and Minhee Jung headlined the event and posed for photos.

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Minhee Jung center left, Sora Park center right

The numerous attractions proved popular, with girls lining up to participate in the crane machine, lucky spin, a bag making workshop, makeup counters, and photo-booths. Guests snacked on cotton candy, cupcakes, and other treats.

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With so many games and activities, the crowd stayed the full length of the event, even after the celebrities disappeared – which is rare.

The carnival was a major success as Stylenanda reached their exact demographic and treated them to a fun interaction with the brand.

Stylenanda Hong Kong & Kowloon store locations:

Stylenanda at I.T flagship store
One Hysan Avenue
Causeway Bay, Hong Kong

Langham Place
Shop 10-19, Level 3, 8 Argyle Street
Mongkok, Kowloon

Festival Walk
Shop LG2, 80 Tat Chee Avenue
Kowloon Tong, Kowloon

Shop 241D, Level 2, 30 Canton Road
Tsim Sha Tsui, Kowloon

Harbour City
Level 3, Shop 41, at the entrance to LCX
Tsim Sha Tsui, Kowloon

The One
Shop L219, 100 Nathan Road
Tsim Sha Tsui, Kowloon

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