I.T flexes new fashion muscles!

it_store_hong_kong_hysan_ave

it_store_hong_kong_hysan_ave

Opening not one, but two splashy flagship stores recently, Hong Kong’s I.T Ltd. is making its case for top fashion retailer in greater China.

The city’s Causeway Bay neighborhood, an international shopping mecca, is home to the new One Hysan I.T flagship store. The launch, which took place on April 26th, included spotlights illuminating the sky, and an overflow crowd of celebrities and fashion folk.

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As confetti littered the nearby streets, multiple performances took place inside, entertaining a steady stream of guests.

[photopress:it_fashion_shop_store_hong_kong.jpg,full,pp_image] [photopress:Hysan_IT_flagship_store_HK.jpg,full,pp_image] [photopress:IT_Hysan_avenue_store_HK.jpg,full,pp_image] The line to enter curled for over one block!

The side-shows for the night included some H.K. firsts, such as living toy-soldiers; a boxing match; a crystal ball reader; tap dancers and light-writing, to name just a few of the attractions.

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The four-story shop has a circular design on the two top floors, with alcove-like boutiques off of the main concourse. The mini-boutiques are occupied by brands such as Beauty & Youth by United Arrows, and Journal Standard. One corner of the building is dedicated to A Bathing Ape, the company’s recent foreign acquisition.

Strong ties to Japanese fashion leaders

As we have mentioned before, I.T has a very strong relationship with an array of top Japanese brands, covering everything from casual wear all the way up to high fashion. This collaboration now extends deeper into China with the opening of the new I.T Beijing Market. The word ‘market’ in the store’s name reflects the collaboration with designer Rei Kawakubo, whose London-based Dover Street Market is a famous multi-brand wonderland.

The I.T Beijing Market is a stand-alone building in Beijing’s Sanlitun neighborhood.

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It occupies a prominent location inside the luxury ghetto of the thriving Village shopping development. Sleek and contemporary, it bears a heavy Japanese high-fashion influence.

Inside the building is an expansive selection of Comme des Garcons collections, with additional brands displayed, all utilizing an equally creative layout. Similar to Hong Kong, A Bathing Ape has its own store, located in the lower section of the building.

For more information on I.T, check out our post about their 20th anniversary, or their fashion show at The One.

I.T One Hysan flagship store
1 Hysan Avenue
Causeway Bay, Hong Kong

I.T Beijing Market
1/F-4/F, N5, Village North, Sanlitun Village,
No.11 Sanlitun Bei Lu, Chaoyang District
Beijing, China

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