This Friday the 23rd, Diesel is holding an in-store event to celebrate their Spring Summer 2010 denim collection. Titled ‘Sex Sells,” it features racy, charged photos by photographer Miko Lim.
Getting into the spirit of the campaign, Diesel will transform their main window on Queens Road Central into a ‘peep show’ to tantalize attendees (and unwitting passersby,) with their new denim line. Tunes for the night will be supplied by d.j. Miss Yellow.
Diesel’s invitation summarizes the event as: “Come hang, get boozed up, eat hot dogs and gawk at models!” Also on hand will be some sort of campaign-themed game with naughty Diesel toys as prizes…
Diesel – Sex Sells
Friday, April 23rd, 2010
From 6:00 to 9pm
Diesel Planet (Flagship) Storeâ€¨
20 Queens Road Central
â€¨Central, Hong Kong