Not only is he the pioneer of Japan’s streetwear scene, the founder of visvim, Head Porter, GoodEnough, Base Station and countless crossover collaborations, but Hiroshi Fujiwara plays a mean acoustic guitar!
It all started on Tuesday when I received an invitation in the mail to check out the F.I.L. (Free International Laboratory) store opening. Actually, the invitation was for two events, a reception at the store from six to eight, followed by a live performance at an outdoor venue from eight to eleven.
F.I.L. is the storefront face of the visvim brand. Visvim was founded by Hiroshi Fujiwara, often referred to as the father of Tokyo’s Harajuku streetwear scene. He’s a visionary in the production and marketing of streetwear and is a mentor to such notable figures as Nigo, the creator of A Bathing Ape. Visvim products are highly regarded for placing equal emphasis on comfort, quality, and design. Although sold in select stores outside of Japan, the Hong Kong shop is their first foreign retail venture.
The Hong Kong F.I.L. store is a collaboration with the I.T. Group, one of the top players in H.K.’s upscale clothing market. Collaborations like this, where a foreign brand has a local partner are a common practice here. In particular D-Mop (another high-end retailer,) and I.T. are the local partner for numerous international brands. Silly Thing, more of a specialty retailer (among other things,) has also adopted this approach.
The store with windows covered on the day before the opening:
The F.I.L. store is located in the heart of Hong Kong’s Central neighborhood. Situated on number 18 Wyndham Street, it’s around the corner from D-Mop, Maison Martin Margiela, and a new Diesel shop. The store is also directly next to Sugar and Hei Hei - two mainstream clubs. M-88, the new building that houses Racks M.D.B. is right across the street. As far as foot traffic and exposure go, it’s in an excellent location.
I stopped by the F.I.L. reception at six-thirty. The narrow sidewalk outside the shop was crowded with press and onlookers. Stepping inside, the shop interior featured bare walls with a single rack of clothing on one side and a short shelf along the other wall on which shoes and a backpack were displayed. The checkout counter also housed jeans and several hats. What did it look like? Check out the photos and video! (more…)
Print This Post
Tags: CLOT, Daisuke Kojima, F.I.L. Freedom International Laboratory, HF, Hidefumi Ino, Hiroshi Fujiwara, IT Hong Kong, Shimoda Silent Poets, sneakers, visvim

















