Clockenflap, the oddly named music festival is back again this year with a bolder lineup and numerous side attractions. In fact, the festival has gathered an impressive group of partners that aim to bring various niche audiences in Hong Kong together.
In addition to live music, Clockenflap includes art, environmental, and film / multi-media segments. Rather than simply a concert, it’s becoming a showcase for alternative culture in the city.
The strategy behind including different attractions is a wise one – why not create multiple draws? Offering film and art segments casts a wider net, and may convince borderline attendees to make the move towards purchasing a ticket.
For organizations involved in partnering with Clockenflap, it’s a win-win situation. They gain wider exposure for their own individual cause, be it an indie film fest or an environmental initiative.
The concept of building an alliance to draw more people to the event is evident in the lineup as well. Clockenflap features several local d.j. crews (Uptown Rockers, Pimpin’ Ain’t Easy, and Songs for Children,) who each have their own following. Placing them on the bill forms a coalition that raises the buzz of the festival among different groups and creates a greater potential for success.
Though it’s been making progress recently, Hong Kong’s live music scene often suffers from a lack of exposure. Clockenflap provides a pedestal and a media spotlight that answers the mainstream’s hunger for live music. This makes the festival a great place for bands to be discovered by wider audiences.
Clockenflap has yet another draw that exists on an even more basic level. The festival takes place outdoors on one of the few publicly accessible patches of grass in Hong Kong. This fact is highlighted in the first promo video for the fest.
The two-day event takes place over the weekend on Saturday, November 7th, and Sunday the 8th. The line-up begins at noon and continues until 11pm. Food and drinks are available, as are facilities for children. Tickets come in both one-day and weekend passes. For more information about tickets and pricing, go here.
Located on the grounds of the Cyberport complex in the Pok Fu Lam area of Hong Kong Island, the organizers have arranged for special shuttles to bring festival-goers from Admiralty every thirty minutes (from 10am to 11pm,) during the festival days. Alternately, you can simply take a bus or a taxi. Shuttles will also return guests back with drops offs in Central and Causeway Bay at the end of each festival day. (Details are on the information page.)
The musical attractions feature several Hong Kong based bands and d.j.s as well as headlining foreign groups. Some of the names include: Los Campesinos, Hot Chip, Pet Conspiracy, Chochukmo, Blood Red Shoes, Yacht, Fink, Clive Chin, Radioactive Sago Project and The Uptown Rockers. Check out the full list on the Clockenflap website.
Regardless of whether you know the bands or not, it’s a fun way to spend the day, and a pleasant departure from the normal weekend routine.
Saturday November 7th, Sunday November 8th, 2009
noon to 11pm
Pok Fu Lam, Hong Kong Island
Tickets are available at all HK Ticketing outlets