Adidas ‘Selfie Party’ at Dragon-i!

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adidas selfie party hong kong hk dragon i

Adidas stands out from other brands in Hong Kong in part due to their savvy approach to social media. Their ‘Selfie Party‘, held at Dragon-i a few weeks ago, illustrates a superior understanding of how modern consumers use tech.

Entering the party, guests received a special Adidas selfie-stick, enabling them to take photos from an extra wide distance. (Essentially, your phone is attached to the stick and you have access to a trigger to snap photos.)

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Wrapped in a special bag, and featuring an Adidas branded handle, the sticks were ever-present. Groups of guests could be seen snapping away and posing in various settings.

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The concept was incredibly effective. The new tool incited guests to strike a pose and take numerous photos which soon made their way to their friends and followers across social media.

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To make the photos deliver more impact for the brand, Dragon-i was covered in Adidas themed motifs for the night.

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Special glow-in-the-dark makeup was provided, which made for interesting pictures under the black-light.

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A young, cool crowd gathered to sip on Adidas themed cocktails and practice taking photos of themselves with their new toy.

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Adidas logos, slogans, and hashtags could be found in every corner of the club, and often made their way into the pictures.

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The turnout was strong and Dragon-i was packed!

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A brilliant part of the campaign is that the selfie-sticks continue to pay a dividend long after the initial event ends. As attendees continue to use their sticks, the highly visible and unique gift is sure to attract attention (and potentially envy!) from friends.

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