Adidas

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Adidas Superstar relaunch feat. BIA!

Adidas kicked off a new campaign for their classic “Superstar” sneaker, holding a large event at their Causeway Bay flagship featuring the new Pharrell Williams produced artist, BIA.

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Adidas ‘Selfie Party’ at Dragon-i!

Adidas stands out from other brands in Hong Kong in part due to their savvy approach to social media. Their ‘Selfie Party‘, held at Dragon-i a few weeks ago, illustrates a superior understanding of how modern consumers use tech.

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Adidas Adicolor Party

In addition to high-end fashion shows, I also end up regularly attending street fashion events. Street fashion is big business. While a small percentage…