La Perla show / MasterCard Luxury Week

Hong_Kong_models_fashion_sh

Wait a minute… those aren’t angel wings!

Wednesday night I attended the La Perla fashion show at the ballroom of the Four Seasons hotel. The event was part of MasterCard Luxury Week 2008. Jean Paul Gaultier, Dorian Ho, Diane von Furstenberg, Escada, Marc Jacobs, BCBG Max Azria, Donna Karan, Kenzo, Oscar de la Renta and Vera Wang, were all staging shows over the course of five days. Besides the top brands, the event also featured a handful of models from IMG, a top international agency.

Last year they built a large stage in the middle of Central to hold the multi-day event. This year they opted for the Four Seasons ballroom as their venue. MasterCard seems to be specifically campaigning to be associated with fashion. If Visa branded itself as the official card of the Olympics, MasterCard is pushing itself here as the official card of fashion. As part of their promotional campaign they even decorated a tram!

Mastercard_fashion_Hong_Kon

Wednesday night I headed over to the La Perla show at around ten. Fashion shows tend to always start late, especially when it’s the last show of the day. Before entering the ballroom, the reception area was packed with people. The space couldn’t accommodate a major show and after-party, but for a medium sized event, the Four Seasons was a good fit.

Entering the ballroom, two large sets of bleachers were erected facing a standard-sized runway. The show began with a MasterCard commercial. (Hey, why not, they’re the lead sponsor!)

MasterCard_luxury_week_Hong

The lights dimmed, then music started pumping and a girl strutted out, kicking off the show.

La Perla, an Italian brand, is famous for their elegant lingerie and beach wear. The collection shown was consistent with their reputation. Local favorite, model Cara G. was featured, in addition to mostly foreign models.

Laperla_La_Perla_lingerie_s

La_Perla_Hong_Kong_HK

La_Perla_fashion_show_Hong

Appraising the line, I liked the fanciful touches on several of the pieces, especially the bat-wings (shown at top.) The design is creative and fun, which is what fashion should be.

Check out the finale of the La Perla show below!

The La Perla brand is available in two boutiques located in popular shopping centers, in addition to Lane Crawford stores.

La Perla store address:

La Perla Pacific Place
Shop 360
88 Queensway
Admiralty, Hong Kong

La Perla Harbour City
Shop 2228, Gateway Arcade
Tsim Sha Tsui, Kowloon

Leave a Reply

Your email address will not be published. Required fields are marked *

two × 5 =