On Lan Street, the Central neighborhood’s secret retail hideaway, was the site of a major event on October 4th to celebrate the launch of D-mop Beauty. The three-level D-mop store was completely emptied out in order to provide a party venue for the fashion retailer’s latest endeavor.
D-mop has longstanding relationships with Hong Kong artists and celebrities and their events are always fun. The D-mop crowd is slightly more local, but equally as adventurous as Lane Crawford’s demographic. In addition to D-mop branded stores, they also operate J-01, a popular multi-designer sportswear chain, and are the local partner for several well-known Japanese brands in the city.
The home of D-mop Beauty is the top floor of their flagship store in Central. The space, which features a cool staircase, has been converted into a sub-branded shop specializing in beauty products.
On the night of the event, only the chairs, mirrors, and lights of the new beauty shop were visible.
The launch filled the store with local personalities and trendy hairstyles. The animal print theme brought out fashion insiders of all stripes. Models, stylists, photographers, and other industry types converged on the store and spread out from the top floor to the basement, eventually spilling out onto the street.
On Lan Street has long been home to fashion brands. The street was the former site of the Deep Anger boutique which hosted many fun in-store events over the years. On Lan Street was also the old location of the Ice Cream / Billionaire Boys Club shop along with other major brands who have subsequently relocated a few blocks away on Ice House Street (near the Landmark shopping center.)
Despite its low-key profile, On Lan Street is easy to get to. The street runs parallel to Queens Road, and is just below the intersection of Wyndham Street and Wellington Street in Central.
1/F, 11-15 On Lan Street
Central, Hong Kong