Nike: Respect the Legend of 23!

michael jordan legend of 23 sneaker nike

michael jordan legend of 23 sneaker nike

To celebrate the opening of their shop on the corner of Canton Road and Haiphong Road in Tsim Sha Tsui, Nike held an event for their Michael Jordan line titled “Respect the Legend of 23.” The number ’23’ refers to Michael Jordan’s basketball jersey number which often appears on his shoes. The centerpiece of the event was a massive exhibition of Air Jordan’s. How many pairs of Air Jordan’s does it take to fill a room?

The new Nike store is located at one of the major pedestrian intersections in Tsim Sha Tsui. It’s on the main high-traffic route that allows you to traverse from the western side of T.S.T. to the central part close to Nathan Road.


Canton Road, where the shop is located is also home to a series of shopping malls including Harbour City. On the opposite side of the street you’ll find upscale shops such as Louis Vuitton and a branch of Lane Crawford.

Silvercord, the shopping mall which the Nike shop anchors, contains many fashion-oriented stores including an I.T., a D-MOP branch, and other trendy clothing and accessories retailers.

The event was supposed to run from eight until twelve. Arriving at the store at 9:30 pm there was a crowd milling around outside.


The event was held on the second and third floors of the three-story shop. The second floor held the sneaker exhibition which was built into the walls of the room and also occupied a large round glass casing that formed a nucleus in the center of the room.

[photopress:Nike_Hong_Kong_Jordan_HK.jpg,full,pp_image] [photopress:Nike_Tsim_Sha_Tsui_HK.jpg,full,pp_image]

I’ve never seen so many Air Jordan sneakers! There were 230 pairs on display featuring a wide variety of styles and color variations.

Sneaker nerds were in heavy attendance, congregating in corners to discuss the rare models.


The room was packed with people.


I did a few circles around the exhibit before heading up to the VIP room on the third floor. Along one wall was an additional display containing a full collection of Air Jordan baby shoes!


I had no idea the line was so expansive! There was other memorabilia on display including a Nike basketball signed by Michael Jordan.


The Ultra Lounge crew featuring DJ Kulu, DJ Ivan, a drummer and an M.C. were tucked into one corner performing.


Celebrities including a few film and music stars were hanging out having relaxed drinks.

When I left the event at around eleven the place was still going strong.

[photopress:Canton_Road_Silvercord_Nike.jpg,full,pp_image] [photopress:Nike_Silvercord_Hong_Kong_H.jpg,full,pp_image]

Nike Hong Kong, TST store
Shop G04-05, Silvercord, 30 Canton Road, Tsim Sha Tsui
On the corner of Canton Road and Haiphong Road


  • hi~! I’m a tourist from SG thats coming to visit HK! I’m reaching the 27th, will be there till the 5th or 6th. Was wondering if you know how long the exhibition is going to be? Cheers,


  • Hi Nik,

    I’m not sure how long the exhibit will be up, especially since it took up the majority of the store! It may have been up just for that night. I couldn’t find the phone number for the new Nike shop online. Try calling the Nike office at 852 2306-2306 and see if someone there can give you the info, or at least the number of the Nike shop in Silvercord mall. The address again is right at the end of the post. It’s easy to get to the shop anyway, it’s on the bottom of Tsim Sha Tsui. If you stop by, you might even find something you like!

  • Is this the same store as
    Nike Hong Kong Flagship
    Shop 38-40 Manning House,
    48 Queen�s Road Central
    Hong Kong
    TEL #: 2526-7620?

    Or where is this location at.. I am going to HK and i am looking for a place to buy some jordans..
    Thank you

  • Hi Mik,

    The Nike store featured above is at 30 Canton Road in Tsim Sha Tsui, at the very corner of the Silvercord shopping center.

    More specifically, it’s at the intersection of Canton Road and Haiphong Road. Enjoy!

    (It’s much better than the shop on Queen’s Road which doesn’t offer a large line.)

  • Where can i buy zoom kobe V big stage? im from manila,philippines and will be visiting hongkong first week of Nove

  • i am going hong Kong next month i would like to make a customized Nike shoe, but i am living in Singapore. Will Nike help to send the shoe over to Singapore. Am willingly to pay for the shipment charges.

    thank you

  • That post is from 2008, so I’m sure all of those Jordan’s are gone. Perhaps try auction sites if you’d like to hunt a pair down. Good luck!

  • is this store still located on the above address? i cannot find it. please help me locate where they are now. thanks.. an early reply is very much appreciated..

  • That store is no longer around. Hong Kong changes extremely fast. I recommend checking out the newly renovated Nike shop on No. 7, Pak Sha Road in Causeway Bay. (It’s sort of the Nike NSW store, now with a new look.) Good luck!

  • Hi im planning to put up a shoe store, more on basketball shoes… Do u have any idea where i could find Where i could buy wholesale?

  • I’m from Singapore and I’m traveling to HK in 2 weeks time. May I know which shops I can find Jordans? I’m staying at Tsim Sha Tsui area. Many thanks!

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