IMAGE Top Model competition at Volar!


Thursday night was the third edition of the IMAGE Top Model event at Volar. What started off as a networking event for the modeling industry and a showcase for new talent, has morphed into a runway competition that packs the club.


This being the Summer installment, the models wore bikinis and shorts. Roxy and Quicksilver were the main sponsors along with Deep Anger, one of my favorite Hong Kong brands.

Rather than building an elevated runway, the models walked a route along the floor of the club, pausing on small elevated podiums.



Once again the crowd was rowdy, particularly due to the swim-wear nature of the show. Girls in the audience shrieked as the male models walked by topless.


The competition itself was not as complex this time around. The models only walked in a single heat. The prizes were just as valuable however, and included a limited edition package by Deep Anger valued at $10,000 HKD.

The anticipation was high as the models waited to hear who would be crowned this month’s IMAGE top model!


After the fashion show segment, Volar remained packed with people. Both rooms of the club and the entrance ways were nearly impassable. (Can you spot the surfboard in the photo below?)

[photopress:Volar_image_top_model_crowd.jpg,full,pp_image] [photopress:Volar_image_model_crowd_Clu.jpg,full,pp_image]

Despite the uptempo vibe in the club, I decided to call it an early night, as Friday is the event I’ve been waiting for! One word: CLOT!

Want to see more model walk-offs? Check out my previous post about Volar’s IMAGE party here.

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