Last week I attended the launch of a new line by Deep Anger, a boutique jewellery and fashion brand in Central. The Deep Anger shop is tucked into On Lan Street, a slightly hidden locale in the heart of Central. On Lan Street is also home to D-Mop, a high-end fashion retailer, and the location of Martin Margiela’s first shop in Hong Kong.
The man behind Deep Anger is Ben Chan. He’s extremely creative and hands-on, designing everything in his shop from the clothing to the jewellery, to the interesting cases and fixtures throughout the space. If I had to describe the Deep Anger style I’d say it’s half attitude and half elegance – think Rock singers and film stars as the clientele.
Ben’s also a fixture on Hong Kong’s nightlife scene, and his party was a who’s who of sorts, featuring many local celebrities and a large number of friends he’s made over the years – including me! The vibe was warm with none of the hyperbole typical of mainstream brand events.