Puma quietly opened one of their top tier “Black” stores in the IFC mall recently. The shop is located on the first floor, near the fly-over walkway that leads to the Post Office, Jardine House and Chater House.
The Black Store carries Puma’s designer lines including Alexander McQueen, Sergio Rossi, Rudolf Dassler, Schedoni, Mihara Yasuhiro and 96 Hours shoes and apparel. The collections strive to represent the hybrid of sport and fashion. The Hong Kong Puma Black Store is one of only a few in the world, the others are located in New York and Tokyo.
Puma has a strong presence in Hong Kong. In addition to the Black Store, Puma’s fashion lines are available at various high-end retailers such as D-mop. Not far away from IFC on On Lan Street, there’s also a stand-alone Mihara Yasuhiro flagship store. (Mihara Yasuhiro is a partnership with Puma in the same way that Y-3 is a collaboration between Yohji Yamamoto and Adidas.) I’m a fan! Mihara has a fresh, unconventional approach to designing shoes.)
Though foreigners often prefer a stand-alone shop for an exclusive boutique, or flagship store (think along the lines of On Lan Street,) it seems as though Hong Kong, China and South East Asian shoppers prefer the convenience and cloistered world of a luxury mall. Therefore, the decision to place the shop in IFC was a good one.
Meanwhile, sneaker shopping just keeps getting better at the IFC mall. Lane Crawford, J-01, and now Puma Black, make it possible to find limited edition sneakers all in one place.
Puma Black Store address:
Level 1, shop 1098A (near the side closest to the Post Office and Jardine House)
IFC Mall, 8 Finance Street, Central