Janice Rising!

Janice’s McDonald’s ad

I have to give props to my friend Janice who has been singing for years, working her way up in the local music industry. As opposed to other local music performers, Janice has a real voice, and a love of music, and is not a manufactured idol (as is common in H.K.). Having played hundreds of gigs, Janice is a much more seasoned performer than other entertainers her age. Basically – she deserves all the attention and positive reviews that she is getting right now. I’m also excited because I know that this is just the beginning for her. I’m happy that her twin sister Jill is also going to get to perform with her. The two of them have been working together for years, and it’s great to see them take it to the next level.

In Hong Kong a large share of revenue from being an entertainer comes from product endorsements. The fact that Janice is now featured simultaneously in two major campaigns – one for McDonald’s and another for a haircare brand indicates that she is a rising star.

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