Adidas Adicolor Party

adidas adicolor hong kong hk party

In addition to high-end fashion shows, I also end up regularly attending street fashion events. Street fashion is big business. While a small percentage of the population can afford couture clothing, most people can afford a cool pair of sneakers. Friday night I checked out an event for the new Adidas Adicolor collection. The original Adicolor line was launched in 1983, and this year there was a huge new campaign featuring a full line of shoes and clothing created by top international designers. One of the highlights of this collection for me is the Adicolor New York City series designed by Bill McMullen.

Three of the main participants in the new Adicolor collection attended the party. Designer Bill McMullen actually d.j.ed for part of the night! The packed-to-capacity event was held on the top floor of the Park Lane Hotel in Causeway Bay.

Bill McMullen selecting the grooves!

Nice tongue wise-guy!

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